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Bet 9ja is an online betting company that offers betting on major sporting events operating in Nigeria. Operating under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is authorized by the Lagos State Lotteries Board (LSLB) with authorization to operate in other parts of Nigeria. The platform is the third most-visited website in Nigeria after Google and YouTube in late April 2020, according to Alexa, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the sole Nigerian website in the top 500 most-visited websites globally as of April 2020, according to a recent listing by IABC Africa. Bet9ja was created by Ayo Ojuroye and Kunle Soname who are its Chief Executive Officer and chairman respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. Bet9ja was the primary sponsor of the 2019 edition of Big Brother Naija.